Sales Training

Ensuring your sales team maintain a consistent level of confidence without dipping into arrogance is incredibly important for your organisation and customer relationships. Business NLP is in many ways similar to how NLP may be used in a therapeutic context, except that it is highly targeted to addressing the specific types of challenges that can manifest in the business world.

Most companies offer internal training to educate staff on the products, services and the technology used within an organisation but good rapport and confidence do not come as standard.

Highly specific business sales techniques that avoid crossing the line into aggressive, unpleasant manipulation are enormously important too. When you use business NLP in sales, it enables you to create conversations in which you influence without being overbearing, but instead in a natural and easy way.

Customers should exit a sales experience from your company feeling positive about it – as if they have been educated and listened to, enabling them to feel good about their decision to invest in your company.

If you want your customers to become part of your best sales team, then they need to be sold to in a way that fits with their values. This means that before your sales team learns how to sell, they first need to be clear about who they are selling to, and what is important to those customers.

Selling is sometimes thought of (even by those who do it) as a forceful or underhand process. We will help your sales team to develop a mind set of “positive service” so that they can feel at ease and confident about what they are offering customers. Even having these concerns at an unconscious level can interfere with or reduce performance and ability.

We will develop a process with your team that will have customers wanting what you have to offer rather than feeling uncomfortably coerced into taking it.

The next step for your sales team is maintaining momentum and motivation levels. We will work with teams or individuals in 1:1 coaching sessions to ensure that performance remains consistent.

Elements of sales training and business NLP can include the following:

  • Rapport building and communication skills
  • Improving attitude and performance
  • State management in stressful environments
  • Conflict resolution
  • Presentations skills
  • Understanding buying strategies
  • Overcoming failure mind sets
  • Reframing negative outcomes into positive learning experiences

As a training provider, we offer accredited NLP at Practitioner and Master Practitioner levels. This training may be suitable or you may benefit from a bespoke training programme for your organisation. Whilst we cannot promise that a bespoke programme would lead to an accredited NLP qualification, if we fulfill the minimum classroom hours required for NLP accreditation then we will happily offer this.

For more information call 0203 6677294


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