In 2025, People Building Ltd, a pioneering organisation in the fields of hypnotherapy, Neuro-Linguistic Programming (NLP), and business mentoring, marks a significant milestone: 20 years of transformative impact. Founded in 2005 by Gemma Bailey, the company has evolved from a modest hypnotherapy and NLP training provider into a thriving franchise that empowers NLP coaches and hypnotherapists worldwide. Today, People Building stands as a testament to innovation, resilience, and visionary leadership, underpinned by cutting-edge technology and a commitment to excellence.
From Humble Beginnings…
People Building began as a training company offering hypnotherapy and NLP courses, alongside a range of self-help products and a globally acclaimed podcast. The podcast, in particular, became a cornerstone of the brand, attracting listeners from over 100 countries and establishing the company as a thought leader in personal development and therapeutic practices. Over the years, the organisation expanded its offerings to include business mentoring and support for NLP coaches and hypnotherapists, recognising the need for practical guidance in building sustainable practices.
The transition to a franchise model was a strategic move that allowed People Building to scale its impact. By providing franchisees with proven systems, training, and ongoing support, the company has enabled countless professionals to establish successful businesses. This franchising approach not only broadened the organisation’s reach but also created a community of practitioners who share a common vision of empowering individuals through NLP and hypnotherapy.
Embracing Technology and Ai
A key factor in People Building’s success has been its embrace of technology. The company has leveraged a variety of online marketing platforms to streamline operations, enhance customer engagement, and deliver training programmes with unparalleled efficiency. From social media campaigns to webinars and e-learning modules, People Building has consistently stayed ahead of the curve in digital innovation.
In recent years, the integration of artificial intelligence (AI) has further revolutionised the organisation’s operations. AI-powered tools are now used to personalise client interactions, optimise marketing strategies, and provide data-driven insights for franchisees. For instance, AI algorithms analyse customer behaviour to recommend tailored training programmes, while chatbots offer instant support to clients and franchisees alike. This technological edge has not only improved operational efficiency but also enhanced the overall customer experience, solidifying People Building Ltd’s reputation as a forward-thinking leader in its field.
Leadership and Vision: Gemma Bailey
At the helm of People Building is Gemma Bailey, a dynamic and visionary leader whose passion for personal development and entrepreneurship has been the driving force behind the company’s success. With a background in psychology and a deep understanding of NLP and hypnotherapy, Bailey has consistently demonstrated an ability to anticipate industry trends and adapt to changing market dynamics.
Under her leadership, People Building has remained committed to its core values of integrity, innovation, and empowerment. Bailey’s hands-on approach and dedication to mentoring franchisees have fostered a culture of collaboration and continuous improvement. Her ability to inspire and motivate others has been instrumental in building a loyal and passionate community of practitioners who are dedicated to making a positive impact in the world.
Looking Ahead
As People Building celebrates its 20th anniversary, the company shows no signs of slowing down. Plans are already underway to expand its franchise network further, with a focus on emerging markets and underserved regions. The organisation is also exploring new ways to integrate AI and other emerging technologies into its training programmes, ensuring that its offerings remain at the forefront of the industry.
In reflecting on two decades of growth and innovation, it is clear that People Building’s success is rooted in its ability to evolve while staying true to its mission. By combining cutting-edge technology with a human-centred approach, the company has not only transformed the lives of its clients and franchisees but also redefined what it means to be a leader in the fields of NLP and hypnotherapy.
As Gemma Bailey and her team look to the future, one thing is certain: People Building will continue to inspire, empower, and innovate for many years to come.
Here’s to the next 20 years of excellence and impact 🥂🍾
