When you start working as a practitioner, you’re bursting with enthusiasm. You’ve got your skills, your training, and a heart full of purpose. Clients start to roll in—and for a moment, it feels like you’ve made it. 🌟
But this is the precise moment where a lot of new practitioners unknowingly make a huge mistake…
Why You Must Keep Marketing (Even When You’re Busy)
One of the most common things I see is new coaches getting overwhelmed with client work—and then stopping their marketing. It feels logical at the time. You’re full to capacity, you’re juggling sessions, and it seems like you can just pause your promotions for a while.
But marketing is like a muscle. Stop using it, and it gets weak. And when the client tide goes out, you’ll be left scrambling.
A successful coaching franchise isn’t just built on helping people—it’s built on consistency. 🧠📈
At People Building, we’re very aware of this trend, and we’ve designed our business model to help you avoid it. That’s why we give ourselves up to three months to deliver your first five client consultations. It’s not just about ticking boxes—it gives us time to build meaningful momentum for your business and gather useful data for future growth.
Yes, you might have more than five clients in that time (we love an overachiever!), but five is our minimum benchmark. And that window gives you time to get mentoring from me, create your website, and build your social media presence—without panicking about getting clients through the door.
Marketing That Doesn’t Rely on You Being Everywhere
Here’s the thing: your business needs to grow, but you don’t have to do everything yourself.
We’ve introduced powerful automation tools to do the heavy lifting—so you can focus on clients while your content takes care of itself. 💻🚀
We’ve always provided marketing resources to help our practitioners post on social media and update their blogs. But now we’ve taken it a step further. We’ve created two new automation systems:
A tool that automatically posts to your social media accounts every day—without you lifting a finger.
An automated content system that publishes up to one blog post per week to your website and across your platforms.
These features are available as optional add-ons when you start your coaching franchise with us, and they’re designed to keep your business visible and active, even when you’re deep in client work.
You Can Do It All—Or Let Us Do It for You
Our goal is to let you focus on what you love: changing lives through coaching.
We’ll help you build your practice, promote your business, and sustain momentum—even when things get busy.
The reality of running a coaching franchise is that your time and energy are precious. You can absolutely get hands-on with your marketing, social media, SEO, and blogging if that’s your thing.
We’ve got your back. 💪
And as our tech gets more advanced, you can expect even more automations and tools to support your practice. The coaching franchise of the future isn’t just about helping people—it’s about building a business that works with you, not against you.
So whether you’re someone who likes to be in control of every post and pixel, or you’d rather leave it all to us and focus on delivering transformative work, we’ve got options to suit your style.
👉 Ready to take the next step?
by Gemma Bailey (with the help of Ai)
