There’s a certain kind of person who thrives in the People Building coaching franchise.
And while they may come from all walks of life, they all share something very special in common.
The Kind of People Who Make a Difference
Some of our most powerful practitioners have professional qualifications and years of experience under their belts – in sectors like healthcare, business, or education. Others are the kind of people who have learned their most valuable lessons the hard way – through life itself.
They’ve faced real adversity. They’ve survived challenging circumstances. And now, they’re able to stand tall and say: “I got through it – and you can too.”
These are the kinds of stories that inspire clients. Because when someone is in pain, struggling, or feeling lost, they need someone who’s been in the trenches – someone who knows. And our practitioners know.
The people who do best in our coaching franchise are not just teachers – they’re living proof that transformation is possible.
They care deeply. About their clients. About their clients’ families. About their community and the society we’re all a part of.
But make no mistake – caring doesn’t mean going easy.
In fact, part of what makes our practitioners so effective is that they’re willing to challenge their clients when needed. Sometimes, that means pointing out the excuses they’ve been hiding behind. Sometimes it’s about shining a light on the shortcuts they’ve been taking that are steering them away from success.
This isn’t just about soothing and supporting – it’s about helping people make real, lasting change. That takes bravery. And a bit of audacity.
Luckily, our training in NLP and hypnotherapy helps you build just that – confidence, boldness, and a strong foundation for becoming a powerful guide for others.
Why Lived Experience Matters Just as Much as Qualifications
Our most successful licensees aren’t the ones who simply coast through the training.
They’re the ones who truly live the work. They don’t just know NLP and hypnotherapy – they embody it.
They’ve used the tools on themselves first. They’ve subscribed to the philosophy. They’ve committed to living mindfully. They’re on their own journey of self-improvement and self-awareness, and that makes them powerful role models for their clients.
The people who thrive here are leaders – often in quiet, understated ways. They’re helping adults who’ve carried outdated, self-limiting beliefs for decades.
And because they’ve created their own coping strategies, overcome their own fears, and reframed adversity into opportunity, they can teach others to do the same.
They care – and they’re humble. They know when they need support. They’re not afraid to ask for help, mentorship, or ideas that will allow them to serve their clients better.
Our best practitioners are still learners – they never stop growing, never stop reaching, never stop caring.
That’s who we’re looking for in the People Building coaching franchise. But we know that not everyone fits this criteria and that’s ok. It doesn’t mean you wouldn’t make a great coach, it just means you wouldn’t be great for us. We’ve spent years learning the avatar of the best practitioner for our organisation and we want to be transparent about that.
You Must Care
We don’t want cookie-cutter practitioners. We want people who care deeply, who lead with empathy, who’ve seen the messy bits of life and made meaning out of them. People who want to make a difference in others’ lives – while building something meaningful for themselves too.
If that sounds like you, then maybe we should talk. Your journey with People Building could be the next chapter in the story that changes everything.
by Gemma Bailey (with the help of Ai)
