Over the years, we’ve been very lucky at People Building to receive some truly exceptional testimonials from those who have trained with us.
But these testimonials aren’t just glowing reviews because someone enjoyed the course or found it informative. There’s something deeper at play. The feedback we receive is often raw, emotional and filled with gratitude – not just because of the knowledge people gain, but because of the transformation they didn’t see coming.
The Accidental Therapy That Changes Lives
Here’s the surprising truth: even though our courses are training environments – not therapy sessions – they often lead to profound personal change for those taking part.
Many of our delegates start practising the techniques with each other, expecting to improve their skills. What they don’t expect is to walk away lighter, more confident and sometimes even completely free from the very issues that brought them into the world of coaching in the first place. It’s not a promise, but it’s a pattern we’ve seen repeated again and again.
👉 “I came here to learn how to help others, and ended up helping myself too.”
That’s the kind of feedback that makes us stop in our tracks.
When we first switched to online training during the pandemic, I was worried that this magic would fade. How could such profound experiences still happen through a screen? Surely people would just be watching, passively taking notes, waiting to apply the techniques in the real world later on.
But then something unexpected happened. Even in the very first virtual training I delivered – under the stress and chaos of lockdown – I saw it again. Real results. Real shifts. Real emotion. And because it was recorded, those incredible moments have been captured forever – a library of transformation frozen in time.
Now, new trainees can witness those turning points with their own eyes. They can see what NLP in action really looks like.
It’s More Than a Review – It’s Proof
We ask our practitioners to record video testimonials about their training experience, and we use those to help others understand just how good this coaching franchise really is.
Yes, you can find written testimonials and brilliant 5-star Google reviews from our practitioners too – but we believe the best testimonial is seeing what we do, as it happens.
And it doesn’t stop with us. We also teach our practitioners how to gather their own testimonials from their clients. That’s not just good business practice – it’s a ripple effect of proof and transformation that supports your credibility, our reputation and, most importantly, the trust of the clients who are seeking help.
Testimonials Are Therapy Too – For Your Client and For You
When a client shares a testimonial, something powerful happens. It’s more than praise – it’s closure.
By saying “This worked for me,” the client mentally affirms their progress. They take ownership of the change. They put the old problem to rest. And in doing so, they become part of someone else’s decision to take that same leap.
This is why we make testimonial training part of your journey with us. We show you how to set up your Google Business profile, how to embed reviews into your People Building website, and how to use those stories to help others see what’s possible.
Your testimonials become a tool not just for growth, but for healing.
They validate the work you do.
They showcase the success of our coaching franchise.
And they pave the way for the next person who’s still sitting on the fence, wondering, “Could this work for me too?”
by Gemma Bailey (with the help of Ai)
