If you’ve ever thought about training in NLP or hypnotherapy but weren’t quite sure what it could really do for you – personally or professionally – I want to pull back the curtain today.
Let me tell you a story. A real one.
Why NLP Sometimes Gets a Bad Rap – and Why We’re Changing That
I make no excuses for it: NLP has a bit of a PR problem. Too often, it’s associated with vague promises and limited scientific backing. But that’s changing – and we are helping to lead that change.
The truth is, traditional NLP practitioners have been pretty bad at evaluating the success of their work in any meaningful, scientific way. But over at my other organisation, NLP4Kids, we’ve done things differently. We partnered with BPP University – one of the UK’s top private universities – and conducted a study that followed the British Psychological Society’s code of ethics. The result? Scientifically validated data showing that NLP-based techniques significantly reduce anxiety and depression in children.
So no, NLP doesn’t deserve the bad rap. But it does need to be taught and used correctly.
When used with integrity and intelligence, NLP becomes more than just a toolkit – it becomes a mindset that rewires your entire approach to life.
And that’s exactly what we do in our NLP Practitioner training at People Building.
For me, NLP started as a personal development journey. I had limiting beliefs – about who I was, what I could achieve, and what kind of life I was allowed to live. My emotions were intense and unpredictable, and they dictated far too much of my experience of the world. NLP helped me change that.
It gave me tools to understand myself better, to respond rather than react, and to finally release the pressure I was constantly putting on myself (and others). This is the kind of self-development we should be learning in school – but we don’t. You won’t find it in most workplaces either. But it’s vital.
How My First Client Was a Heroin Addict – and Why That Matters
It might surprise you to learn that I didn’t “get” NLP when I first trained in it. Honestly, it went over my head.
Instead, I gravitated toward hypnotherapy. It made more sense. It was easier to market – people know what hypnotherapy is. They search for it. They believe in it. And, perhaps most importantly, it works.
My first ever client? A heroin addict. Hypnotherapy wasn’t the whole story of his recovery, but it was a significant chapter. And heroin addiction is no small thing. That early experience shaped everything that came next for me.
When you understand how to speak to someone’s subconscious mind, you hold the key to transforming lives – including your own.
That’s why, nearly 20 years ago, I wrote my first published book on hypnotherapy – because it really is the stuff of magic.
And for those of you exploring a coaching franchise, wondering how to move from the job you have now into a career that gives you flexibility, income, and the joy of helping others… this is the place to start.
How to Get Started
Whether it’s our NLP Practitioner training (happening in September 2025) or our Hypnotherapy training (running across October, November, and December), both paths offer powerful skills and the potential for real business success. If you’re looking to move away from the daily grind and into a coaching franchise that gives back – both emotionally and financially – then this is your opportunity.
And it doesn’t stop with the training. We offer more support than most realise: one-to-one guidance before you invest, ongoing marketing assistance, referrals from private medical insurers, and even government-funded contracts. Yes – we bring the clients to you.
With pre-course study required for NLP (70% needs to be completed before attending), and my custom-developed optional study for hypnotherapy (because I want only the best out there), now’s the time to commit. Don’t delay – get started early, and become the kind of practitioner whose reputation precedes them.
by Gemma Bailey (with the help of Ai)
