People Building

One of the best pieces of advice I ever received in my NLP career didn’t come from a textbook—it came from another trainer.

He told me: “Don’t stop doing private practice. Stay in the real world.”

Why Real-Life Practice Matters in Training

The reason behind this advice was simple: real-world clients show up with real investment. They want change. And when you’re regularly immersed in those kinds of transformations, the stories you bring back into the training room hit differently. They’re raw, honest, and filled with emotion.

The coaching franchise you build with us isn’t just about theory—it’s about witnessing change, living it, and sharing it.
That’s why every time I train, I bring fresh stories from my client work—so your learning is always alive and evolving. 💡

Over the years, I’ve trained countless practitioners, and while I can absolutely deliver impactful demonstrations in the training room, nothing replaces the richness of real-life experience. That’s why even if you return for retraining a few years later, you’ll hear new stories. Not recycled examples, but real client cases that reflect growth, healing, and learning in action.

One of the more unforgettable stories I often share comes from a time I was demonstrating a technique called Change Personal History—a powerful process where someone revisits a difficult experience but this time, brings the emotional resources they’ve developed since. It’s transformative, to say the least.

When the Room Fell Silent (and Then Sobbed)

The person I worked with during that demonstration was not your typical therapy client. He was a six-foot-something, skinhead, lorry driver, football fan—an intense and formidable character. The kind who might usually put up a tough front. But he was brave enough to volunteer.

By the end of the demo, he was sobbing. The whole room was sobbing. And I was barely holding it together myself. 😢

It was one of those training moments that transcended “learning” and became deeply human. There was something about the energy in the room, the collective empathy, and the sacred safety of that space that allowed him to truly let go.

And the story didn’t end there.

The next day, he returned to training with something unexpected: he’d gone back to his hotel room and written a poem. Beautiful, heartfelt poetry—about the shadows he’d been carrying, and the light he’d finally found. 🌟

That’s the kind of breakthrough that can happen—not just in therapy rooms, but in training rooms too. And it’s why I’m so passionate about keeping the “real” in what we teach at People Building.

Why We’re Not Just Training Practitioners—We’re Growing People

When you join the People Building coaching franchise, you’re not signing up for a classroom-only experience. You’re joining a movement—of practitioners who are walking the talk, doing the work, and transforming lives. You’re learning from someone who still does the work every single week. You’re gaining access to a system that blends knowledge with heart, technique with truth, and structure with soul.

A coaching franchise should never just be about business. It should be about bravery, breakthroughs, and becoming the person your clients need. 💼❤️

That’s what makes People Building different.

So, when you come to training, I’ll share those stories with you. I’ll even show you that poem—because it’s a beautiful reminder that healing doesn’t always look how we expect it to.

And if you’re ready to not only learn but experience how powerful this work can be, then maybe this is your moment to say “yes” to something bigger.

👉 https://www.peoplebuilding.co.uk/franchise

by Gemma Bailey (with the help of Ai)