People Building

One of the standout elements of joining the People Building franchise—and something I believe truly sets us apart—is the mentoring that our franchisees receive in their first 12 weeks with us. 🎯

Each new franchisee gets access to 12 weeks of personal mentoring from me (yes, me—Gemma Bailey!). During this time, we follow a structured programme, covering a range of essential topics that equip them to build a strong and sustainable business as an NLP practitioner or hypnotherapist.

Every week, we focus on a different aspect of growing and running a successful business. For example, one week we might explore how to leverage business directories to build backlinks and boost your website’s search engine ranking. Another week, we’ll look at how to use YouTube effectively within the context of your business—how to be found, how to build trust with your audience, and how to convert viewers into clients. We also dive into creating high-converting landing pages so that your marketing efforts aren’t just making noise—they’re driving results. 💻📈

These sessions are recorded and stored on our online platform, so franchisees can revisit them whenever they like. On top of that, they get access to a library of previous mentoring sessions that I’ve delivered to other franchisees over the years—because let’s face it, you don’t know what you don’t know until suddenly, you really need to know it.

Once the initial 12 weeks are complete, our mentoring shifts into what I call a reactive format. That means I’m no longer proactively teaching structured topics, but I’m on hand whenever needed—to answer questions, offer insights, or help navigate whatever real-life challenges are cropping up in your practice. 🧠

Interestingly, by this point, the questions tend to shift from marketing and business setup to client-related challenges. And this is honestly the part I love the most. It really keeps me on my toes.

When a franchisee comes to me and says, “I’ve got a client who’s presenting this issue,” I have to instantly form a picture of the situation in my mind. I ask questions, build a mental profile of the client, and draw on my experience to advise the practitioner on the best techniques, strategies, or conversational approaches that will help move the client forward. I don’t have the luxury of saying, “Give me a few days to think about it.” I have to come up with something effective—on the spot.

And because of that, I’m constantly sharpening my own skills. It keeps me fresh and curious. I find myself diving into new areas of psychological research, just in case it becomes relevant for someone I’m mentoring in future. 📚

To me, this ongoing mentoring and supervision is one of the most valuable parts of the People Building franchise package. In many other training models, whether you’re an NLP practitioner, a hypnotherapist, or part of a coaching franchise, once you’re qualified—off you go. You’re left to figure things out on your own. There’s often no structured support or ongoing supervision, and that’s where things can start to wobble.

But our model is different. You get long-term support for the life of your licence—someone in your corner who isn’t caught up in your client’s story and can offer an objective, experienced perspective. Because let’s be honest, some clients are so convincing about the size of their problem that even the most confident practitioner can start to doubt themselves. That’s when it’s crucial to have a mentor who can bring you back to a place of clarity and resourcefulness. 🧩💬

This is one of the reasons why many practitioners are now choosing our model over a traditional coaching franchise—because they don’t just want a brand name, they want real support and guidance when it matters most.

So whether you’re just starting out, or you’ve been working with clients for a while and are feeling the weight of complex cases, know that you won’t be facing those challenges alone.

This level of mentoring and support is rare—and it’s built into the DNA of the People Building franchise. It’s what makes us not just another coaching franchise, but a truly collaborative, supportive community of practitioners.

By Gemma Bailey (with the help of Ai)

Franchise Opportunity